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Daniel M. Oppenheimer
Daniel M. Oppenheimer is a professor of psychology at the UCLA Anderson School of Management. From 2004 to 2012 he worked at Princeton University's Department of Psychology. Primarily interested in cognitive psychology, he researches causal discounting, charitable giving, perceptual fluency, and people's perceptions of randomness.〔Princeton University (2004). (Princeton University Department of Psychology: Danny Oppenheimer ) Princeton.edu. Retrieved on 2007-07-27.〕 He won the 2006 Ig Nobel Prize in Literature for his paper "Consequences of Erudite Vernacular Utilized Irrespective of Necessity: Problems with using long words needlessly" which argues that simple writing makes authors appear more intelligent than complex writing.〔Improbable Research Editors (2006). (Winners of the Ig Noble Prize ). Improb.com. Retrieved on 2007-07-27.〕〔Oppenheimer, D.M. (2006). Consequences of Erudite Vernacular Utilized Irrespective of Necessity: Problems with using long words needlessly. Applied Cognitive Psychology. 20 (2): 139–156.〕 In 2012, he authored a book on political psychology and democracy, ''Democracy Despite Itself: Why A System That Shouldn't Work at All Works So Well''. In 2015 he was named one of the World's best 40 under 40 Business School Professors by Poets and Quants, an online publication covering the world of business schools.〔Carter, A. and Baron, E. (2015, April 17). The World's Best 40 under 40 Business School Professors. Poets and Quants, p. 1. Retrieved from http://www.poetsandquants.com〕
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